SCIENCE FIRST. ANIMALS ALWAYS.™

Partner with PrimeVet Australia

Premium Animal Nutrition. Professional Partnerships.

Discover a growing portfolio of science-led animal health supplements and trusted Australian dog nutrition, available for veterinary and specialist retail distribution.

At PrimeVet Australia, we believe exceptional animal care begins with quality products, professional knowledge and strong relationships with the people who care for animals every day.

Through Genesis Vetcare Pty Ltd, we bring together two complementary Australian brands: PrimeVet™ and Farrell's® Australian Dental Dog Biscuits.

We welcome enquiries from veterinary practices, veterinary wholesalers, independent pet retailers, equine suppliers and rural merchandise stores.

APPLY FOR A TRADE ACCOUNT

Create a Wholesale Account

PrimeVet™ — Veterinary-Focused Nutritional Support

Developed with Veterinary Expertise

PrimeVet™ offers targeted nutritional supplements developed with the involvement of Professor David Evans, combining veterinary knowledge with carefully selected nutritional ingredients.

Our range supports the nutritional needs of companion animals, working dogs and performance horses, with convenient formats designed for practical administration.

Explore Our Supplement Range

Joint Care & Mobility

Joint Care Paste and Powder — nutritional support for joint function, cartilage health and everyday mobility.

Comfort & Movement

Pain Free Paste and Powder — targeted products within our canine comfort and mobility range.

Calming & Wellbeing

Calming Paste and Powder — nutritional support for calm behaviour and everyday wellbeing.

Energy & Performance

L-Carnitine Paste — a concentrated supplement for horses and dogs, supporting normal energy metabolism.

Performance Nutrition

K FORCE Potassium Chloride Tablets — a proposed addition to our range, providing supplementary potassium for appropriate canine nutritional applications.

Product availability and suitability are subject to confirmation.

Farrell's® — Trusted for Generations

An Australian Original Since 1953

Farrell's has been part of Australian dog nutrition for generations.

Known for its traditional hard-baked biscuits, Farrell's has a loyal following among working-dog owners, breeders, trainers and Australian families.

Under new ownership and management, we are committed to restoring dependable supply and building lasting relationships with independent retailers.

Our range includes traditional Farrell's biscuits, with additional retail formats planned for veterinary and specialist retail channels.

Two Australian brands. One commitment to animal wellbeing.

Why Partner With Us?

Australian Brand Ownership

Work directly with an Australian business committed to building long-term relationships across veterinary and specialist retail channels.

Veterinary Expertise

Access nutritional products developed with veterinary formulation expertise and supported by product information for professional evaluation.

Complementary Product Categories

Offer customers a portfolio spanning joint care, calming, mobility, performance nutrition and traditional dog biscuits.

Dedicated Trade Support

Discuss wholesale pricing, product information, retail opportunities and supply arrangements directly with our team.

A Growing Portfolio

Explore new product introductions and retail formats as our animal nutrition range develops.

Who Can Apply?

We welcome enquiries from:

• Veterinary clinics and animal hospitals

• Veterinary wholesalers and distributors

• Independent pet stores and specialist retailers

• Equine retailers and performance-animal suppliers

• Rural merchandise and produce stores

• Breeders, trainers and other eligible trade businesses

Become a PrimeVet™ Trade Partner

Whether you operate an independent veterinary practice or manage a national distribution network, we would welcome the opportunity to discuss how PrimeVet™ and Farrell's can complement your existing product offering.

Apply for a Wholesale Account

Complete our trade enquiry form and our team will contact you to discuss your business, product requirements and potential supply arrangements.

Alternatively, email accounts@primevet.au with your business name, location and the products you are interested in stocking.

We look forward to building a lasting partnership.

PrimeVet Australia
Genesis Vetcare Pty Ltd
www.prime.vet

Science First. Animals Always.™
Primed for Life.